Design an online store on mobile, tablet and desktop platform for Threadbare & Squirrel that allows users to shop online for apparels without having to go to the store physically.
User Persona
Scenario
"Clarissa has been purchasing Threadbare & Squirrel apparels for a few years ranging from labels such as GINLEE, MAX.TAN, ALI&ALICIA, CASEY GAN, etc. As Threadbare & Squirrel only provides in store apparels and do not have a online retail store, she has to travel from her house all the way to the boutique to purchase its apparels which is quite a hassle for her."
Considerations
- Is the app able to help users to search for apparels easily?
- What is the mobile information architecture(IA)?
- Does it fulfill the criteria of findability and discoverability?
- Does the app provide potential users with a good online shopping experience?
Interaction Design
Chosen OS: IOS
Gestures: Tap, Swipe, Pinch & Spread
Intended Screen Resolution: Iphone 6(1334 x 750px)(Potrait), IPad Air 2(1536 x 2048px)(Potrait)(Landscape)
Information Architecture: Tabbed View
This is a pattern that regular app users will be familiar with. Allow users to scan quickly and understand the complete functionality of the app when its first opened. Good for multi-tasking.